LJMU at the heart of Enterprise Education
16 March 2012
Enterprise education took centre stage with LJMU taking part in the world’s biggest gathering of start-up champions during the Global Entrepreneurship Congress (GEC). As a silver level supporter of the GEC and the exclusive higher education institution partner, LJMU held several events during GEC’s Festival of Entrepreneurship designed to boost student attainment and teaching practice.
Robert Hough, chair designate of the Liverpool City Region’s Local Enterprise Partnership was the keynote speaker at the LJMU breakfast debate: 'Entrepreneurship, the City and the Next Generation' that preceded the GEC’s main summit on 13 March. He told an audience of international educators and entrepreneurs that liberating enterprise, embedding the right behaviours and sustaining belief in the younger generations has to be the nation’s focus.
He said: "Building enterprise is the most effective way to realise individual promise and spur the economy, but it is an enormous challenge. Education and entrepreneurship needs to be seen at every level of the education system. Entrepreneurs are not created in business schools, they are created by giving people the confidence to believe that their ideas can make a difference and by giving them the tools to unleash those ideas and we need to create the right conditions and the right partnerships for this to happen. I believe that this is the age of the entrepreneur and we can light the candles of entrepreneurship for the younger generation and create something new and ever-lasting."
Robert Hough added: "Liverpool recognises the importance of inspiring their young people, their schools are embedding enterprise into curricula and all the city’s universities have major programmes of entrepreneurship education. LJMU’s Centre for Entrepreneurship is the perfect example of the right support for students and graduates who want to set up their own businesses. I am absolutely convinced that if we support our young people in this way they will rise to the challenge to reinvigorate our economies. The LJMU events are real opportunities for local businesses to help put Liverpool and the region on the map for enterprise activity.
"We can do this together through inspiring and encouraging the next generation of entrepreneurs to become established, providing skills, knowledge and networks which will all be a key part of economic recovery in Liverpool and across the UK."
Mr Hough was joined at the event at Liverpool’s Hilton Hotel by global enterprise expert, Philip Auerswald, a senior fellow in Entrepreneurship at the Kauffman Foundation.
A panel chaired by BBC Radio Merseyside’s Roger Phillips, included LJMU’s Director of the European Institute for Urban Affairs, Professor Michael Parkinson, and graduate entrepreneurs Paul Corcoran from Agent Marketing, Owen Cotterell from Mocha, Talia Bacchino from Trendy Vend and Nichola McCrystal from BioClinics.
Professor Michael Parkinson said: “Cities win if they can first attract, next develop and then keep talented, entrepreneurial people. Universities help do all three. They are keys to success in the 21st century global economy.”
Emma Hunter, LJMU Head of Student Entrepreneurship, added: “This was a great opportunity for our students and graduates to mix with the business community and show what they can offer the City of Liverpool.”
LJMU also held a Young Enterprise Trade Fair where students from LJMU's Liverpool Business School presented their business ideas in a trade fair, as part of the Young Enterprise Start-up Programme.
Sally Partington, Enterprise Education Officer at LJMU’s Centre for Entrepreneurship commented:
"This is the first year that we have ran the trade fair as part of this module and everyone who attended was very impressed with the quality of the business ideas produced by the students and the hard work, effort and enthusiasm they had put into creating some excellent displays."
Katie Adamson, a student from the Liverpool Business School who took part in the event added:
"The trade fair was a fantastic opportunity to engage with professionals from the business industry. It gave both the Sole Saviours and I great experience in pitching our business and we received some excellent feedback. I really enjoyed the event and feel that I gained a lot of experience from it."
A third event, ‘Harnessing Entrepreneurship to raise School Attainment’ was held at The Automatic on 14th March. This was targeted at school leaders and teachers, and focussed on recognising and developing enterprise skills in school leadership both at senior and subject levels, and explored the development of enterprise skills in teachers to embed outstanding teaching and learning in their lessons.
The video from the Panel event ‘Entrepreneurship, the City and the Next Generation’ may be viewed at: http://vimeo.com/38216747
Listen to Emma Hunter talk about LJMU and the GEC on BBC Radio Merseyside (approx 16 minutes in for GEC discussion and available until Monday 19th March) http://www.bbc.co.uk/iplayer/episode/p00pf1mx/Roger_Phillips_12_03_2012/
Top right - Robert Hough, chair designate of the Liverpool City Region’s Local Enterprise Partnership
Left - LJMU’s Director of the European Institute for Urban Affairs, Professor Michael Parkinson speaking on the Panel